Stage five involves your post-purchase evaluation whereby you use the phone and have a positive, negative or mediocre experience of the product. Remember that organisations and businesses also go through this process and that teams of individuals contribute to the decision-making process. The stages of the buyer decision process are the recognition of the problem, the search for information, an evaluation of all available alternatives, the selection of the final product and its supplier of course services are included and then ultimately the post-purchase evaluation.
Stage one is the recognition of the particular problem or need and here the buyer has a need to satisfy or a problem that needs solving, and this is the beginning of the buyer decision process.
Stage two is where we begin to search for information about the product or service. Stage three sees the evaluation of the available alternatives whereby the buyer decides upon a set of criteria by which to assess each alternative.
Individuals or teams of buyers make the final choice of what to buy and from whom to buy it. Interestingly the process does not stop at the point of purchase because there is a stage five called the post-purchase evaluation. The process continues even when the product or service is being consumed by the individual or business. Your actions at this point might inform other potential buyers who would be keen to hear about your experiences — good or bad.
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