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Strategic Analysis of the Coca-Cola Company

Coca Cola Case Study

❶In light of the fact that the vitamins in the drinks held no health benefit, was free of color, did not have flavor and in no way did the vitamins alter the viscosity or consistency of the drink over time, it is believed that the sole purpose for adding them to the drink was so that Coca Cola could erroneously market them to the public as a sort of delicious over the counter health supplement. CSPI further noted that it had no bias against Coca-Cola and that all the advocacy group was trying to do, contrary to claims from Coca-Cola that the body was trying to eliminate them from the market, CSPI said, it was advocating that soft drinks should be consumed the way it was in the 50s where it was perceived as a special treat and consumed in smaller quantities with no risk to human health and wellbeing.

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1 kg 9 pounds). The researchers also looked at body fat percentage. The placebo group lost 2.

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Buy Tablecraft CC Coca-Cola Logo Printed Paper Cups, Red: Party Packs - FREE DELIVERY possible on eligible purchases/5(13). Product Features This premium paper cup is designed for use with soda and cold beverages.

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